What’s it about?

The Lean Startup (2011) is all about giving startups and tech companies the lowdown on crafting sustainable business models. It’s big on the idea of keeping things moving with continuous rapid prototyping and really tuning into what customers are saying through their feedback.

Rooted in the smart strategies of lean manufacturing and agile development, this method isn’t just all talk. It’s got a solid rep, backed by a bunch of case studies from the last few decades that show it’s the real deal.

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About the author

Eric Ries isn’t just a name on a book cover; he’s the genius behind The Lean Startup, a game-changer that’s crossed the million-copy sales mark and been translated into over thirty languages. Not stopping there, Ries has been at the helm of companies that caught the eye of giants like Google and Twitter. He’s a founding figure at IMVU and his knack for shaking up the tech world has not only earned him a TechFellow award in Engineering Leadership but also spots in some of the most prestigious publications like The New York Times and The Wall Street Journal. Now, from his base in San Francisco, Ries continues to lead and inspire in the realm of technology startups.